Bring On The Fro-Yo Wars

The media, bloggers in particular, love them some frozen yogurt. And you know what they (we) love even more? Frozen yogurt wars. Combine that with the current probiotic craze, and we have the makings of a media yo-gasm.

And DC will stand on the sidelines of this big city fad no longer, because it looks like we're poised for our very own fro-yo fight.

TangySweet is now open in Dupont, and lives up to its name. The yogurt is, you guessed it, tangy and sweet. (Georgetown's SweetGreen is also peddling the tart stuff, but salad is their bread and butter.)

But what's that on the horizon? LA-export Pinkberry is supposedly on its way, and a Canadian fro-yo chain, Yogen Früz, plans to open 16 stores in the area.

TangySweet should have a hometown advantage since it's a locally owned, small business. And owner Aaron Gordon told DCist he may open a few more shops around town.

So what do you think? Bring it on? Or this trend's so already been broughten.

At least we'll have a new dinner party debate topic.


michael said...

after reading the Comet woes, I'm concerned about the idea of any urban wars, even yogurt ... woe be it if the likes of F. Winstead were to catch wind of this and not only could rape and murder roll into his neighborhood, but pillaging as well. I've been waiting for the commie Pinkberry for over a year now

Anonymous said...

Mr. Yogato (same as Harvard Square's Berry Line) is coming next week too!

Anonymous said...

I live in NYC, where Pinkberry has fast become as painfully ubiquitous on every street corner as Starbucks, CVS, Citibank, etc. Watch out, DC!

Anonymous said...


Amanda said...

Thanks for the tip on Mr. Yogato! Sounds like it's opening soon (June 28?), though I'm a facebook holdout so I can't read the info that's linked in the bit about the grand opening.

PanacheNosh said...

TangySweet is the closest thing to Pinkberry at this point...Mr. Yogato is almost as good. http://panachenosh.blogspot.com/2008/07/dc-fro-yo-yo-yo.html