Most Useful Movie Promo Ever?

On my way out of the meeting, Vigfússon handed me Charles Clover's book "The End of the Line." I started reading it on the plane on my way home and couldn't put it down. It's a rather eye-opening look at how our appetite for seafood is depleting the ocean's stocks.
That book inspired the new documentary of the same name, now playing in DC at Landmark's E Street Cinema. And check out the useful widget they've rolled out to promote the movie and help you figure out what to eat for dinner: